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William Hill

What does William Hill offer?

William Hill offers a wide range of gambling opportunities through its betting shops, telephone betting service and internet gambling sites.

Betting with William Hill

William Hill’s website, www.williamhill.co.uk enables you to bet on a large number of sports and special events such as:

• Football – the soccer section of the site enable you to bet on Premiership matches, League matches, FA Cup matches, World Cup matches, UEFA Cup matches, internationals and many more. Many different types of football bets are offered, including Asian Line Betting, goal scorers, Full time and Half time results, first booking of the match and special bets for individual matches. If you would like to know more about How to Bet on Football or more about forthcoming Football Events, visit our Football pages.

• Horseracing - you can bet on daily race meetings or on future key events in the horseracing calendar such as The Queen Mother Champion Chase, the Cheltenham Gold Cup, the Grand National, the 1000 Guineas, the 2,000 Guineas, the Melbourne Cup and the Arkle Chase. If you would like to know more about How to Bet on Horse Racing or more about forthcoming Horse Racing Events, visit our Horse Racing pages.

• Greyhound Racing - you can bet on daily greyhound racing and special events such as the William Hill Greyhound Derby, the Cashmans Irish Laurels, the Coral Puppy Cup and the Irish Puppy Derby through the greyhound racing section of the site.
• Other sports – you can also bet on a wide range of other sporting events through William Hill including: American football, Australian rules football, basketball, baseball, boxing, cricket, cycling, darts, golf, ice hockey, motor sports, rugby league, rugby union, snooker and tennis.
• Special events and bets – you can also use William Hill’s site to make bets on special events. For example, you can:
• Bet on television shows (the X-Factor, the Eurovision Contest and Sport’s Personality of the Year.
• Bet on current affairs (such as the results of the next General election, the next leaders of the main political parties, who will become the next President of the USA).
• Bet on annual events such as whether or not there will be snow at Christmas and who will be number one in the charts at Christmas.
• Bet on sporting events such as the Olympics, the Poker Tournament of Champions and bet on who will host the World Cup.

Playing Poker with William Hill

William Hill has a dedicated internet poker website at www.williamhillpoker.com. William Hill offers you the chance to play online poker for cash prizes or in tournaments. You can play 7-card stud poker and variations of Texas Hold'em Poker or Omaha. You choose to play multi-player games or head-to-head games.

There is an online poker school and you can be paid to play on new tables, receive credits for the number of hours you play and William Hill also hand out random credits on a monthly basis.

If you would like to learn more about how to play the various types of poker available on www.williamhillpoker.com visit our Poker pages.

Playing Casino Games with William Hill

William Hill has a dedicated website for playing casino games (www.williamhillcasino.com). You can play a wide range of casino games for free or for money.

William Hill’s casino offers a choice of over fifty casino games including:

• Baccarat
• Blackjack
• Break the bank
• Caribbean (Casino) Stud Poker
• Casino War
• Red Dog
• American roulette
• European roulette
• Craps
• Video slots
• Video poker
• Keno.

If you would like to learn how to play casino games or get some hints and tips about how to increase your chances of winning casino games, visit our Casino pages.

About William Hill

William Hill has over 2,100 licensed betting shops in the UK and 450,000 telephone clients throughout the world, making William Hill the largest telephone betting organisation in the world and the second largest betting company in the UK. William Hill processes an average of over 889,000 betting slips per day in its shops, on the telephone and online.

History of William Hill

The company was founded in 1934 by William Hill and grew to be a world leader specialising in legal off-track wagering.

The key events in the company history are:

• 1934: William Hill founded the business
• 1966: William Hill bought into betting shops for the first time
• 1971: William Hill became part of The Sears Holdings Group
• 1988: William Hill were acquired by Grand Metropolitan and merged with Mecca Bookmakers under the William Hill name
• 1989: Brent Walker acquired William Hill
• 1997: Nomura acquired William Hill for £700m
• 1998: The Internet betting service was launched
• 2000: The online casino was launched
• 2002: William Hill were floated on the London Stock Exchange
• 2004: William Hill became a constituent of the FTSE 100

After the company floated on the stock market in 2002, the web-site was entirely re-designed, to coincide with the start of the 2002 Korean World Cup. The company had to use many different packages to localize their global website. It was also crucial for the site to have a wide range of languages to optimize business over the period. A company called SDLWorkFlow added content that spanned 5 languages to allow multilingual betting and increase turnover.

The William Hill Poker Room is one of the more popular poker rooms in Europe, with soft games (ones not reliant on training and practice to play) and good bonuses. One of the advantages of the site is the use of the CryptoLogic platform, which allows a shared player base. The success of this, coupled with loose, easy playability meant player volume on the site quadrupled during 2004.

They have one of the fastest growing internet gambling sites with betting on-line now taking 8% of the companies profit, nearly 2% more than phone betting takes each year and has over 292,000 active clients. It is now being called one of the most successful dot com businesses, with a large part of this success due to the use of RightNow Web eService Centre on the website, which has allowed the site to develop superior customer service, cutting the workload on call centre staff by reducing the amount of unnecessary phone calls taken by 40%. This system uses technology that can help predict and anticipate customer’s questions and allows visitors to the site to answer their own questions. New innovations like this have given the site the chance to deal more efficiently with customers and develop the site.

To see what other users think of www.williamhill.co.uk, take a look at our Reviews page.

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